The tagline of ForDyslexia is Born to Think Different. Its message is three-fold.
First, the exact causes of dyslexia are still not completely clear, but anatomical and brain imagery studies show differences in the way the brain of a dyslexic person develops and functions. It is a lifelong condition. There is no cure, but there is remediation. Individuals inherit the genetic links for dyslexia. Chances are that one of the child’s parents, grandparents, aunts, or uncles is dyslexic.
Secondly, people with dyslexia process language in a different area than people who do not have dyslexia. When they read, a different area of the brain is activated.
Thirdly, people with dyslexia are often exceptionally bright and creative. They have to tackle many daily activities like reading in a different way, and that is perhaps at the root of why a study showed that 35% of entrepreneurs are dyslexic.
Aside from these 3 principal messages of our tagline Born to Think Different, it also is a wink at the famous and widely successful ad campaign from Apple: Think Different. At ForDyslexia we like to think different.
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.
The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.
About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.